Exchange 1031

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Why Link Exchange is so important?

All the search engines basically determine the rankings through the links that a website and its sub-pages has. In case of link exchange quality is more important than the quantity. By exchanging links with good and optimized websites, it helps the websites to get the top rankings for their prime keywords in search engines. Text links are the most important than the image links, because search engines can read and understand texts, but ignores images. Link exchange will be beneficial for both the websites that has exchanged links externally (outside own website). A single link from a related website is more important than hundreds of links from completely unrelated websites. So, quality and similar related websites links are the basic theory to determine the search engine rankings.

A complete solution on how to exchange links? in step by step method for beginners.

Use text links, avoid image links.

Anyhow, if you have used image links, then always make sure to put your keywords in the alt tags.

Put your prime keywords in text links and always insure to put a short descriptions of your website/page in minimum of 20-30 words or more if allowed.

In text links if you are not allowed to add descriptions then always try to put a short descriptions in title tag. E.g.:hover your mouse over the text Link Exchange Tips, No Tricks

Avoid repetition of keywords, repetition will lead to low rankings.

Always try to exchange links from related websites (e.g. if you have a football league website, then a link from other sports websites will be known as related website links)

Never, exchange links with unrelated websites/pages.

Always ensure that the website that you are exchanging links with, is well optimized and has a good content.

Never try to exchange links in quick sessions. Since search engines ignores or does not index those sites who gets bundles of links in quick time.

Give your link exchange works few hours every day, to ensure that you get limited but quality links.

Mainly for new websites, avoid exchanging bundles of links in quick sessions.

Avoid creating a link/links.html file, since search-engines do not index link/links.html files, often.

Always make a ‘resources’ (any appropriate name) folder and create an index.html file for that named folder and create appropriate html files for appropriate links going into them. (a sort of web-directory)

Never, never exchange links with pages bearing more than 50 back-links. Generally 25 is appropriate and should not be more than two clicks away from the index/main page.

Always ensure yourself that the page/website you are exchanging link is being indexed by the search engines or not.

Also ensure on your own that the page/website you are exchanging link with, is not being blocked by any scripts, or disallowed by robots.txt, or disallowed by using noindex, nofollow on html page.

Avoid linking to those tricky and false websites, and if possible inform already linked websites about the matter and ask them for link-exchange, if related to your websites.

Links from the main/index page of the related website is the most quality link that a website can get. But, never try to place more than 20 back-links in index/main page.

Exchanging links with your competitor’s back linking website/pages are also the quality links that a website can get.

Never post your website links to FFA, Guestbook, or other unrelated areas. Since search-engines completely ignores such links and may penalize your website.

Site bearing good Google page rank are appropriate for link-exchange. Generally 4+ Google page rank is great for link-exchange.

Exchanging links with old website is excellent.

Link exchanging with new websites, with decent Google ranking at first, but bears quality contents and is well optimized, is also an excellent option for exchanging-links, since new websites bears less outgoing links than the old websites.

While exchanging links for homepage of your website, also try to exchange links for sub-pages of it, for better ranking for that particular sub-page.

Personal verification of the linking partner’s website is recommended.

Check for total incoming and outgoing links for whole website or for particular sub-pages of your linking partner’s website and off course of your own before getting link exchanged.

WHAT ARE BETTING EXCHANGES? – AN EXPLANATION AND BASIC TACTICS.Betting exchanges online were only introduced a few years ago,by British firm Betfair,and have grown so rapidly,that they now,not the bookmakers,set the prices for most sporting events.The bookmakers have to consult and respond to what is happening on the exchanges.Even if you have never had a bet on the exchanges,you should be very happy about their existance.A visible example is the prices on offer in British horseracing,whereas at one time it was most unusual to see an outsider at odds of more than 33/1,but now many runners are of ten returned with starting prices of 66/1+,this is entirely due to the exchanges.Not so obvious is the day to day tightening of percentages on all betting events which benefit all punters.Despite this you can still get far better odds on the exchanges,typically 20% better according to the exchanges themselves.

Betfair is the dominant betting exchange,with Betdaq a good alternative.There is very little competition – is this a bad thing ?.Absolutely not.If you think about it,the best exchange is going to be the one with the most punters,both bettors and layers.The exchanges.don’t actually do anything !.They just open the doors,maintain the site,but it is up to the people who enter and participate who create everything themselves.
HOW DO YOU BET?.You can back anything on the exchanges,you can lay anything on the exchanges,and you can back and lay the same selection.In fact this is the best approach,if you can back a horse(we will use horseracing in most examples,but could be any sport)at,lets say 12.00(11/1)and then lay a horse at,lets say 9.00(8/1),you are now in the happy position of not being able to lose.Lets say you bet in $10 units(you can have much smaller,or larger bets if you so wish),so if the horse wins,you will win $110,but of course you have to pay the person who bet the horse at 9.00 with you.In this example you win $110 and pay $80,meaning a profit of $30.If the horse loses it has cost you nothing,you bet $10,you layed $10,and in effect you have had a free bet !.Don’t worry about trying to keep track of your bets,the screen will automatically show you what your liabilities are for each horse – green for profit,red for loss.Also bear in mind that the exchanges have to make money somewhere,and they charge commission on winning bets,nothing on losing bets.The commission is usually 5%,but this figure falls as you accumulate loyalty points.For presentation purposes decimals are used for prices,this allows the minutest of price changes to be catered for,but it is awkward at first for punters who are used to fractional odds,but you soon get used to adding stake into prices displayed.Some examples – 10.00 = 9/1, 14.00=13/1, 4.5=7/2, 2.1=11/10 etc.
THINGS CAN GO WRONG.Sometimes you are going to take a price,with the view to laying at lower price,only to be dismayed to see the price drift alarmingly.What to do now?.Well don’t panic,not yet anyway!.You have got three choices.Firstly i assume you fancied the selection,so maybe just let it run,after all just because it drifts,it does not mean it can’t win.Secondly you may want to lay it at a bigger price than you backed it.In other words,hope it gets beat and you finish level.If it does win you will have to pay the difference between the price you backed,and the price you laid.This is the worst option – it is infuriating to pay out money on a selection you fancied originally.Thirdly,you can also back horses(again i refer to horseracing,but applies to any sporting event)in running,during the race.This i feel is the best option.But what price do you offer ?.You can dive in and out of the race offering different prices as the event unfolds,or you can offer high price or low price and leave it.Well should it be high or low?.It depends!.If you offer a high price(by high i don’t mean higher than you backed it)you are more liable to get a buyer,as most horses,or teams,at some time get into contention sometime during an event.So by laying high you could get out of trouble and finish level.However finishing level is not too exciting,so offer low price in running.If you take this option you can turn a bad position into a decent win,even if your selection loses – just so long as the selection flatters sometime during the event.For example you back horse,$10 at 9.00,and it drifts – wait for the off and offer at about 3.75 for $20.It doesnt have to win,just be a challenger at some time and hopefully someone will take it on.If it wins,you win $80 and pay $55 = $25 profit.If it loses,you lose $10,and collect $20 = $10 profit.If the selection never shows,well no one is going to take up your bet,and you have done your money this time,but at least you went down fighting.
Bets that have already lost,but still available.Sometimes the odds available may look unbelievably good,if that is the case there is probably a good reason.Maybe somebody in the know has access to information that you don’t.It can be anything – change in going,team struck down with flu virus,injury that may mean player may not even participate,a non trier,and on the very rare occassion corruption.So if a fancied selection drifts alarmingly,beware,there may be a reason for it.
Digital television is delayed – often you will see say 1000(999/1) appear suddenly on the screen,this is because a horse has just fallen,or team scored etc.If you are watching on digital tv you will not be aware of this fact for maybe 2 seconds.Not long ,but still time enough for transactions to take place.
Arbitrage between exchanges – forget it.This is when you can back on one exchange and lay on another.I have no doubt that if you work at it you can make a small profit,but it will be small.The exchanges always converge pretty quickly,and the gaps will always be tiny.The only way to get “value”perhaps is to note a tightening of price on the exchanges,and back selection with a bookmaker – if the price stays solid or reduces further,the bookmakers odds will almost certainly have to constrict.These tactics are exactly opposite to what used to happen just a few years ago,when you would back on the exchanges knowing that their prices would have to converge with the bookmakers prices.This is no longer the case,the exchanges,that is the punters themselves now set the prices.
You haven’t the time to sit at computer all day ?.To get full value out of exchanges,you really need to be at that blasted computer screen for an unhealthy amount of time,but as we all know it can be very tiring,and a bit boring.However you can still play the exchanges.Remember you set your own prices,and if nobody wants to play with you,the bets just expire,with no cost to you at all,no matter how many bets you leave on the exchange.So,if you are horse player,or sports bettor – get in early – as soon as the markets open.You can then leave your bets open,say overnight for horseracing,and maybe several days for other sporting events.Your tactics should be to leave MANY MANY bets - all at,what appears even to yourself ridiculously optimistic prices.Believe me,you will be amazed at some of the bets you leave that are taken on – remember you may leave 30 or 40 bets for lets say,tomorrows racing,and if 3 or 4 are layed you are already in the driving seat.You can either let them run at fabulous odds(recommended!)or you can lay bet to other punters now,either with a view to covering your bet or making definate profit now.You can of course use the same tacics for laying bets.
The bigger the odds the more value you get.It can be hard to grasp,but you get better value the bigger the odds.The movement on the favourites is minute – there are legions of buyers ready to pounce as soon as it moves.The bigger the odds there are of course fewer buyers,this can lead to volatility on a grand scale.Volatilty is what the shrewd punter likes most of all.It is not unusual to get odds of approaching 200/1 for a horse that may be showing just 33/1 in the morning racing press and starting price.This happens because bookmakers do not parcitipate in this end of the market,they are watching,and backing the fancied horses which are the ones that will inflict the damage to them.Also the big hitters usually back the fancied horses to big stakes and lay the outsiders to small stakes.So both bookmakers and big players concentrate on the fancied horses,this leaves room for you to operate successfully.Most races are won by fancied horses,but you only have to win very rarely at these odds to show a very healthy profit.Also remember once you have this huge price,you can lay your selection in running and still make a profit whatever the result.

These are just basic tactics to be employed on the exchanges,and you will develop your own tactics as you get comfortable with the systems.However make no mistake the exchanges are the best thing to happen to regular punters – ever .

By Pendil at British Betting and Gaming Sites.©

By Pendil at British Betting and Gaming Sites.More news and articles about betting exchanges can be found on our Betting Exchanges Page.This article can be reproduced by anyone,so long as all links remain intact.

Banner exchanges are not as effective as they once were but hey free advertising is free advertising. Especially when you don’t have to go out of your way to advertise it exclusively. What do I mean? Well I use banner exchanges only on traffic exchanges at the very bottom of my ads. For those of you who are not familiar with banner exchanges, they are virtually the same as traffic exchanges.

I put banner exchanges on the bottom of my ad in the traffic exchanges and put a caption like, “Banner Exchange Sponsor Ad.” You are killing two birds with one stone here. You are clearly telling your visitors that you are using a banner exchange on your ad so they don’t click thinking you are the owner of the banner.

You are also don’t need to do any extra advertising to use banner exchanges. You can look at an example of a banner exchange on one of my traffic exchange ads here.

You can probably get away with putting two banner exchanges on the same page. This way you will produce credits in the traffic exchange and you will also be racking up banner impressions somewhere else on the web!

It takes some browsing and research to find the right banner exchange to match your business. This way you are more likely to get a higher click thru percentage (which is a good thing). You can see around a 1% conversion rate for your clicks with a good exchange. A huge banner exchanges usually have different categories to choose from to fit your business.

Best Banner Exchanges

I currently use the 3 best banner exchanges that distribute my banner impressions the quickest. I usually get a ratio for about 30 clicks on my banners from each three exchanges per month. Obviously you not going to light up the traffic charts but remember that banner exchange click thrus are of higher quality.

Here are the 3 best that I use and pleased witht the results…

Banners Go MLM- this banner exchange is by far the fastest at showing your banner on other peoples pages. For some reason I also get a higher click thru ratio from them as well.

Rx2 Super Banners- Rx2 is ranked very high as far as quality traffic and click thrus

TDH Banners- I know the owner personally on this exchange and she does a really great job keeping your banners showing smoothly.

Simply put the banner html for each exchange into your traffic exchange ad. You can look at one of my ads for example (TDH Banners On Ad). Now that you have done that, make sure that you have your own banner uploaded on their server so that you can get click thrus. You can use a banners that a business you are promoting provides or you can create your own at Free Addesigner.

Read the full article with active links at my blog!